...Daniel Pinchbeck, author of the alternative-culture best seller “2012: The Return of Quetzalcoatl” — and a guest on “Coast to Coast AM” — has introduced a young and savvy audience to the school of millenarian thinking that has gathered around Mayan calendrics. To do so, he has employed viral marketing and a tireless schedule of public appearances at bookstores, art spaces, yoga studios and electronic-music festivals...

Over breakfast at Cafe Gitane in Manhattan, Pinchbeck told me recently that “there’s a growing realization that materialism and the rational, empirical worldview that comes with it has reached its expiration date.”... “Apocalypse literally means uncovering or revealing,” Pinchbeck went on, “and I think the process is already under way. We’re on the verge of transitioning to a dispensation of consciousness that’s more intuitive, mystical and shamanic.”

Far from its origins, divorced from its context and enlisted in a prophetic project that it may never have been designed to fulfill, the Mayan calendar is at the center of an escalating cultural phenomenon — with New Age roots — that unites numinous dreams of societal transformation with the darker tropes of biblical cataclysm. To some, 2012 will bring the end of time; to others, it carries the promise of a new beginning; to still others, 2012 provides an explanation for troubling new realities — environmental change, for example — that seem beyond the control of our technology and impervious to reason. Just in time for the final five-year countdown, the Mayan apocalypse has come of age. ...   more »